Marketing Integration

Generate More Revenue From Every Customer

Send Digistore24 purchase data directly to Klaviyo so you can build highly targeted customer journeys based on what people actually buy. Power smarter segmentation, personalized campaigns, and stronger customer retention from a single source of truth.

~10 min setup
Free with Digistore24
IPN-based

What You Get

Turn Purchase Data Into Personalized Customer Experiences

Send customer, order, and refund data directly from Digistore24 to Klaviyo in real time.
Segment customers by product, order value, traffic source, and purchase behavior to create more relevant campaigns.
Automatically launch post-purchase flows, upsell sequences, win-back campaigns, and customer retention automations.
Use customer and purchase data to deliver targeted email and SMS campaigns that generate additional revenue.

Before You Start

A Short List of Prep Work

Have these ready before you open the IPN settings and the whole connection will only take about 10 minutes.

A Digistore24 account. Don't have one? Sign up free.
A Klaviyo account with a verified email.
Your Klaviyo Public API Key and Private API Key (generated from Account → Settings → API Keys).
A Klaviyo list or segment ready to receive new customers.
Your Digistore24 product list ready to map to Klaviyo events.

How It Works

From Purchase to Personalised Customer Journeys in Seconds

The integration runs over Digistore24's IPN webhook system. The moment a buyer's payment clears, Digistore24 posts the order, product, and customer details to Klaviyo.

Step 1
Order Placed
A buyer completes checkout on your Digistore24 funnel. Digistore24 captures payment and clears the order.
Step 2
IPN Fires
Digistore24 instantly posts the order, product, and customer data to Klaviyo via secure IPN.
Step 3
Flows Triggered
Klaviyo updates the customer profile, assigns them to your specified list, and triggers relevant post-purchase flows or segment-specific automations.

Setup Guide

Connect Klaviyo in Six Steps

Most integrations only take about 10 minutes to set up once you have your account credentials ready.

1
Open the IPN Settings In your Digistore24 vendor view, head to Settings → Integrations (IPN) and click Add new connection.
2
Pick Klaviyo From the List Choose Klaviyo from the preconfigured systems. Digistore24 already knows the field map, so you just plug in credentials.
3
Drop in Your Klaviyo Credentials Paste your Klaviyo Private API Key into the field. You can generate this key in your Klaviyo account under Settings → API Keys.
4
Map Your Products to Lists Select the target List ID for each Digistore24 product to ensure buyers land on the correct Klaviyo list or segment.
5
Set the Scope (Optional) Limit the integration to specific products, languages, or delivery countries. Skip this to send everything by default.
6
Activate, Notify, Save Mark the connection Active, drop in an email address for error alerts, and hit Save. Click Test connection. A green check means you're live.

A Pro Tip

Test With One Product First

Set the scope filter (step 5) to a single low-volume product on day one. Place a test order, confirm it lands in Klaviyo with the right data, and watch your flows trigger. Then expand the scope to the rest of your catalog.

Read the Full Setup Article Here

Frequently Asked Questions

What data does Digistore24 send to Klaviyo?: Digistore24 sends customer email, name, product purchased, order ID, order value, and traffic source. This allows for deep segmentation and personalized messaging.
Can I use Klaviyo for abandoned cart recovery with Digistore24?: Yes. Once a customer initiates a checkout on Digistore24 and their email is captured, Klaviyo can trigger abandoned cart flows to help recover lost sales.
Why is my test connection failing?: Most (about 90%) of the time it's a typo'd API key or an incorrect list/event mapping. Re-paste the keys, confirm your Klaviyo setup, and try again. The error-notification email you set in step 6 will receive a detailed reason whenever an IPN fails to deliver.