Marketing Integration

Turn Every Buyer Into an Active Contact

Automatically send new Digistore24 buyers into Keap so your campaigns, CRM records, and follow-up sequences start immediately after purchase. Keep leads moving, reduce manual tasks, and make sure no buyer falls through the cracks.

~10 min setup
Free with Digistore24
IPN-based

What You Get

Turn New Buyers Into Long-Term Customers

New buyers are automatically tagged in Keap, segmenting your audience the moment a sale clears, to ensure precise targeting for future campaigns.
Trigger Keap campaigns immediately after purchase. Deliver relevant content, upsells, or support without delay, boosting customer lifetime value.
New purchases appear inside your CRM immediately so your team can act faster on high-intent customers.
Send reliable purchase data into Keap automatically and reduce manual admin work.

Before You Start

A Short List of Prep Work

Have these ready before you open the IPN settings. The whole connection only takes about 10 minutes.

A Digistore24 account. Don't have one? Sign up free.
A Keap account with an active subscription.
Your Keap API key and Encrypted API Key (found under API Application settings).
A Keap campaign or tag structure ready for new buyer segmentation.
Your Digistore24 product list is ready to map to Keap actions.

How It Works

From Purchase to Automated Follow-Up in Seconds

The integration runs over Digistore24's IPN webhook system. The moment a buyer's payment clears, Digistore24 posts the order to Keap, updating your CRM database and triggering advanced campaign builder sequences.

Step 1
Order Placed
A buyer completes checkout on your Digistore24 funnel. Digistore24 captures payment and clears the order.
Step 2
IPN Fires
Digistore24 instantly posts the order, buyer data, and product information to Keap via secure IPN.
Step 3
Keap Updates CRM
Keap receives the data, adds the buyer to your contact list, applies specified tags, and enrolls them in your post-purchase CRM marketing automation.

Setup Guide

Connect Keap in Six Steps

Most integrations only take about 10 minutes to set up once you have your account credentials ready.

1
Open the IPN Settings In your Digistore24 vendor view, head to Settings → Integrations (IPN) and click Add new connection.
2
Pick Keap Max Classic From the List Choose Keap Max Classic from the preconfigured systems. Digistore24 already knows the field map, so you just plug in credentials.
3
Drop in Your Keap Credentials Paste your Keap API key and Encrypted API Key from Keap's API Application settings. Treat the Encrypted API Key like a password.
4
Map Your Products to Keap Actions For each Digistore24 product, specify the Keap campaign to start or the CRM tag to apply. You can map multiple products to the same action.
5
Set the Scope (Optional) Limit the integration to specific products, languages, or delivery countries, and toggle whether add-ons fire too. Skip this to send everything by default.
6
Activate, Notify, Save Mark the connection Active, drop in an email address for error alerts, and hit Save. Click Test connection. A green check means you're live.

A Pro Tip

Test With One Product First

Set the scope filter (step 5) to a single low-volume product on day one. Place a test order, confirm it lands in Keap with the right tags or campaign started, and watch your automation fire. Then expand the scope to the rest of your catalog.

Read the Full Setup Article Here

Frequently Asked Questions

Can I apply multiple tags or start multiple campaigns for one product?: Yes. In step 4 of the setup, you can configure multiple actions for a single Digistore24 product. Keap will process each action as specified.
What happens if a buyer refunds?: The integration only triggers on successful purchases. Refunds do not automatically remove buyers from Keap campaigns or tags. You'll need to manage this within Keap based on your refund process.
Why is my test connection failing?: 90% of the time it's a typo'd API key or Encrypted API Key. Re-paste the credentials, confirm they are correct in Keap, and try again. The error-notification email you set in step 6 will receive a detailed reason whenever an IPN fails to deliver.